Ready to learn about some color theory? Here are the links to the main articles I will be discussing in my presentation after spring break...
1. "Basic Color Theory" If you want some more in-depth information feel free to look around on some of the other links and tabs on the site, specifically the "Color & Design Tab." I'll probably be using some information from other areas on this site for my presentation.
2. "True Colors: What Your Brand Colors Say About Your Business" I found this to be very interesting!
3. "Understanding the Use of Color in Design" This one is short and to the point.
Thanks guys!
Emily
1. "Basic Color Theory" If you want some more in-depth information feel free to look around on some of the other links and tabs on the site, specifically the "Color & Design Tab." I'll probably be using some information from other areas on this site for my presentation.
2. "True Colors: What Your Brand Colors Say About Your Business" I found this to be very interesting!
3. "Understanding the Use of Color in Design" This one is short and to the point.
Thanks guys!
Emily
Emily,
ReplyDeleteThanks for sharing! I look forward to your presentation!
The Color Matters site >Basic Color Theory article was cool because I love color wheels. There's no way around that. I can remember Dr. Stover's books and books of color wheels and theories. I'd be curious to see how we can put the 'color scheme based on nature' thing to use if that ever applies to anything Messenger-related. The 'Different readings of the same color' thing was interesting to me because how many times do we use a color that does not appear the same way when we put it against another design element? Scary thought. Just like it is disappointing when it prints slightly different than your screen shows. The Marketo Blog >True Colors reading was great. I loved the graphics about the Popular For/Questionable For/Unpopular For infographic. It is so true that colors reflect personalities. I like Coca Cola, but what Pepsi can do with their marketing using their red, white and blue colors is remarkable. Hello - America will automatically appreciate the patriotism. Coke's red and white seems more limited, but yet they use things like the polar bears and Santa Claus. Thanks for the good reads!
Thank you for the articles, Emily. I really liked the short article about understanding the use of color in design. One of the first questions you get asked when you are presenting a design piece, is "Why did you choose the colors you chose?" Sometimes I just want to say, "uhhh because they look good together?" But that's not acceptable. This article helps you realize why and the reasons you need to choose the colors you choose. I thought it was pretty cool when it said, "Figuring out which colors work well together isn't just a matter of chance, there is actually a science behind it."
ReplyDeleteThe large chart on the True Colors article was awesome. The facts, statistics and "definitions" of each color and what they are popular for, questionable for and unpopular for were very interesting. This is something I may refer back to when I am doing any kind of design work, so thanks for adding that link!
I'm looking forward to your presentation!
Emily,
ReplyDeleteFirst of all, thank you for sharing these articles with us! I had been looking forwards to your presentation and really enjoyed it during class. You did a great job.
As an art major, I'm already well aware of the color wheel and the many variations of it. I really appreciated the presentation your first article gave though in relation to the color harmony. I agree with what it's saying too, how an extreme unity is over stimulating and how extreme complexity leads to over stimulation.
The entire chart presented in the "True Colors" article was fantastic. I truly enjoyed how the displayed statistics were organized in a way that showed the popularity of each color.
In "Understanding the use of color in design" I really enjoyed the description of color use fitting alongside emotional reactions. This article really brings to light the reasons why certain colors are used in specific ads and helps you decide on which ones work best with whichever design you're currently working on!